DEAR DAHLIA COCTAIL EVENING
PR / CONCEPT / EVENT PRODUCTION / CELEBRITY & GUEST MANAGEMENT / SPONSORSHIP & COLLABORATION
TASK
Organize a beauty brand event that would introduce the mark to a wide audience, familiarize guests with the brand's best products, and gain wide coverage in the media and social networks. An important task was to emphasize DEAR DAHLIA's premium positioning as a brand that successfully combines luxury, quality, and innovation with a vegan philosophy and environmental friendliness.
IDEA
The evening was inspired by the symbolism of the dahlia, a flower associated with natural strength, beauty, and elegance. The visual style of the event was emphasized by the exquisite interior of Moscow's Cristal Room Baccarat restaurant, decorated in white marble with warm rose gold accents that harmonized with the brand's colors.
Guests were able to explore a wide range of products presented at the beauty bar and in cloches on the tables, and have their makeup done by professional makeup artists. Brand founder Park Rae-Hyun, who came from Korea especially for the event, shared the story of the brand's origins, its mission, and philosophy: "We create products with respect for nature and the beauty that lives within every woman. Makeup should be safe, comfortable, and enjoyable to emphasize her natural beauty." During the cocktail party, the brand presented its key makeup products and an exclusive collaboration with Ermanno Scervino.
Guests were able to explore a wide range of products presented at the beauty bar and in cloches on the tables, and have their makeup done by professional makeup artists. Brand founder Park Rae-Hyun, who came from Korea especially for the event, shared the story of the brand's origins, its mission, and philosophy: "We create products with respect for nature and the beauty that lives within every woman. Makeup should be safe, comfortable, and enjoyable to emphasize her natural beauty." During the cocktail party, the brand presented its key makeup products and an exclusive collaboration with Ermanno Scervino.
> 58M
OTS
The agency initiated a partnership with the Hoppers Gin brand, which, inspired by the names of the shades, developed original cocktails. Guests were also offered light snacks reflecting the brand's vegan philosophy.
Among the guests of the evening were celebrities, makeup artists, influencers, business representatives, and connoisseurs of high-quality cosmetics — all of whom noted the relevance of the concept and the sincerity of the brand.
The event was a part of the brand's annual collaboration with the agency in the areas of PR, influencer marketing, event production, and collaborations.
Among the guests of the evening were celebrities, makeup artists, influencers, business representatives, and connoisseurs of high-quality cosmetics — all of whom noted the relevance of the concept and the sincerity of the brand.
The event was a part of the brand's annual collaboration with the agency in the areas of PR, influencer marketing, event production, and collaborations.
