CLUEV X SVETLANA KHODCHENKOVA
PR / CONCEPT / EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT
CELEBRITY & GUEST MANAGEMENT
TASK
Introduce the new ambassador of the Jewelry House and the collection of high jewelry art "Russian Literature", provide PR support for the event in the media and social networks.
IDEA
The new CLUEV collection is inspired by the heyday of Russian literature, in which each piece is presented as a chapter of a novel embodied in a precious mineral. Inspired by the works of great Russian authors, the event's producers combined jewelry art with profound drama in a single evening, with talented actress Svetlana Khodchenkova, the ambassador of the Jewelry House, as the main character.
The event took place at the Spiridonov mansion, whose space was transformed in accordance with the creative concept.
The event took place at the Spiridonov mansion, whose space was transformed in accordance with the creative concept.
> 50M
OTS
During the dinner, prepared by Michelin-starred Chef Anatoly Kazakov, guests were presented with several female characters from classic works, performed by Svetlana Khodchenkova. The actress masterfully demonstrated a whole range of emotions: from tragedy and pain to the triumph of feminine strength, charm, and tenderness. Guests were also able to appreciate the vocal talents of Svetlana Lachina and Danila Knyazev. These young but already award-winning artists from the Bolshoi Theatre performed Russian romances accompanied by piano.
The event was attended by celebrities and socialites, theatre and film artists, editors-in-chief of media and social columns, and authors of trendy Telegram channels.
The event was attended by celebrities and socialites, theatre and film artists, editors-in-chief of media and social columns, and authors of trendy Telegram channels.
