CLUEV TREASURES FROM THE CHEST
PR / CONCEPT / EVENT PRODUCTION /
CELEBRITY & GUEST MANAGEMENT
CELEBRITY & GUEST MANAGEMENT
TASK
Create an event that will not only present the new collection from CLUEV, but also transform it into a living fairy tale — a vivid, emotional experience inspired by Russian folklore and the aesthetics of winter nature. Ensure coverage in the media and on social networks.
IDEA
The Winter Chest jewelry collection is inspired by Russian fairy tales, rich in amazing characters such as the Mistress of the Copper Mountain and the Silver Hoof. And winter in general, with its aesthetically inspiring nature and mysterious phenomena.
Guests were able to see almost immediately what inspired the jewelry masters, as all the jewelry on display became elements of a fairy-tale narrative, and demonstrated equally fairy-tale designs. The necklaces "Treasure of the Mountain," "New Year's Ball," "Lilac Lake," "The Tsarevna," made of diamonds and colored gemstones, could easily be imagined on the neck of a royal figure from Vasnetsov's paintings.
The historic space of the Gvidon restaurant was transformed into a theatrical setting, and all the guests were invited to let their imaginations run wild.
Guests were able to see almost immediately what inspired the jewelry masters, as all the jewelry on display became elements of a fairy-tale narrative, and demonstrated equally fairy-tale designs. The necklaces "Treasure of the Mountain," "New Year's Ball," "Lilac Lake," "The Tsarevna," made of diamonds and colored gemstones, could easily be imagined on the neck of a royal figure from Vasnetsov's paintings.
The historic space of the Gvidon restaurant was transformed into a theatrical setting, and all the guests were invited to let their imaginations run wild.
> 80M
OTS
The evening's script unfolded like a living fairy tale: the voice of Sergey Chonishvili, musical interludes, the appearance of the Hostess of the Copper Mountain and Danila the Master, the presentation of mysterious keys, and the climax — the opening of a casket with the Winter Fairy Tale ring, created from a unique 30-carat Paraiba tourmaline, which was placed on a bed of stones.
Gastronomic accompaniment by Anatoly Kazakov, Michelin star holder, lighting design, headphones for an audio journey, a performance by Viribis, and a final set by Zventa Sventana, skillfully interweaving folk songs with dance music — each element enhanced the immersion, transforming the dinner into an immersive performance at the intersection of jewelry, stage, and musical art.
The event was attended by socialites and top influencers, representatives of business and the arts, wealthy families, and VIP clients of the brand.
Gastronomic accompaniment by Anatoly Kazakov, Michelin star holder, lighting design, headphones for an audio journey, a performance by Viribis, and a final set by Zventa Sventana, skillfully interweaving folk songs with dance music — each element enhanced the immersion, transforming the dinner into an immersive performance at the intersection of jewelry, stage, and musical art.
The event was attended by socialites and top influencers, representatives of business and the arts, wealthy families, and VIP clients of the brand.
